Collabra debuts Market Spotlight, a social video tool with real-time market analytics powered by Plunk
The tool, which is part of Collabra's RElumio digital marketing platform, is designed to incorporate market data into listing videos with minimal effort—an industry first. Market Spotlight lets agents provide valuable market insights to their digital sphere of influence with just one click—eliminating hours of data gathering and editing. It specifically uses a platform from Plunk to access ZIP code-level data. The tool then incorporates that data into a “short listing video.”
“This fast-changing real estate market is an opportunity
for agents to build their brand and strengthen their digital
sphere of influence. RElumio Market Spotlight makes the agent
the expert, giving them an edge over the competition.”
Which neighborhoods are heating up even as the market cools down?
Just about every real estate news headline reports the softening of the housing market, and in aggregate this is true. However, what this conceals is the short-term trends in sub-markets that are more relevant to setting seller strategy for a particular property, or helping a buyer find their next home. To illustrate this, Plunk analyzed data from Los Angeles County to provide insight into the areas with the greatest investment potential—by ZIP code—in a cooling market. The report:
Introduces a new way to view market insights dynamically, at a local level
Breaks down the key impact of each insight when considering residential real estate investments
Identifies communities with the greatest potential for investing
It seems to me that one of the biggest challenges we face now isn’t the pandemic, or inflation, or geopolitical unrest. Rather, it’s the way this confluence of challenges plays out across 24/7 news feeds and social media.
Take inflation. We hear about impending doom: a potential global recession, job loss, the decimation of our already shaky economy. According to the news, life is set to go off the rails at any moment.
Now, there may be some truth to this: Yes, we’re a bit pinched at the pump and our groceries have gotten notably more expensive (and I think that we’re already in a bit of a recession, friends). But we’re also (collectively) still spending in sectors like travel, restaurants, and retail.
Plug and Play adds Plunk to Batch 13 of its Insurtech accelerator program
Plug and Play has built an ecosystem that connects change-makers and leading organizations. With its network of 50,000 startups, 500 major corporations worldwide, and hundreds of venture capital firms, universities, and government agencies, the company has positioned itself to develop and implement the technologies of tomorrow.
Plug and Play recently announced its final batch of startups to participate in the last of its Silicon Valley programs of the year. Plunk was chosen to be part of the Insurtech accelerator program, which runs through November with a final demo day on November 15 in Silicon Valley. Plunk Co-founder and President David Bluhm will present our data solutions and value proposition for the insurance industry.
"As we approach the end of the year, we're excited to host our final programs and end 2022 with a bang. I have no doubt this new batch of startups will show up and stand out and we'll be able to make confident predictions for new disruptions and technologies in 2023."
Tech and Data will create a $10 trillion residential real estate market
In case you missed it, Plunk Co-founder and CEO Brian Lent recently spoke at NAR’s iOi Summit to address the impact tech and data will have on the residential real estate industry. Using analogies from his early days at Google and Amazon, he explains how tech and data innovation is poised to rocket the RRE market from $3.8 trillion in 2021 to over $10 trillion. The combination of enabling services, new forms of real estate ownership, and novel types of investments will draw in many more investors and investor types. Brian also shared how tech will expand and accelerate annual transaction values through home sales, home remodeling, home services, and other unique avenues in an astonishing short period of time.
The Plunk Team with be at NAR NXT on November 11-13 in Orlando, Florida to announce our latest features and partnerships. We also plan to host a special event on November 12. To learn more, connect with Scott Feldman at scott@getplunk.com.
Invest in future technologists
Girls Who Code is building the pipeline of future technologists, serving half a million girls, women, and nonbinary individuals globally, many of whom are from groups underrepresented in tech including Black, Latinx, and low-income. Please join us and Second Century Ventures in supporting diversity, equity, and inclusion in tech.
Plunk Insider is for informational and educational purposes only, and in no way is any of the data contained herein to be construed as financial, investment, medical, or legal advice.
